И-5-08 Cornetto Cupidity

файл работы
  • Участник Initiative
  • Название работы И-5-08 Cornetto Cupidity
  • Конкурс / номинация И-5 Он-лайн кампании
  • Ссылка http://https://www.youtube.com/user/CornettoRU
  • Рекламодатель Unilever
  • Авторы Initiative Moscow
    Advance MediaBrands
    Grape
    Юля Волкова & Лена Катина & Лигалайз & Майк Томпкинс
  • Описание проекта Cornetto competed for attention of youths with 60 other ice cream brands during short Russian summer. We needed a new exceptional moment of consumption and a touching brand territory – and this moment is “Being in Love”. We created YouTube centered communication, inviting people to show and share their love. The leading asset was a new song of Tatu “Love in every moment”, empowered by collection of love story videos which were widely shared.