А-1-03 Попробуй не пробовать

файл работы
  • Участник Агентство коммуникаций Red Pepper
  • Название работы А-1-03 Попробуй не пробовать
  • Конкурс / номинация А-1 Медиарешения для традиционных СМИ (печатных изданий, наружной рекламы, ТВ, радио, интернет, кино)
  • Рекламодатель Фонд "Город без наркотиков"
  • Авторы Red Pepper/ VGNC
  • Описание проекта Drug problem is still the biggest humanity’s plague. "City Without Drugs" foundation expends their mission to not only fight the consequences, but aiming to prevent the problem beforehand. We wanted to speak to a younger audience about the drug problem, but in the same time find an enticing way to hold their attention, so the message would strike them profoundly. The story of a drug addict believing he is in a "groundhog day" movie scenario - was the entertaining lead, but to bring the idea of “bad desicions” home, the interactive project did not only end badly for the main hero, but could only be viewed once by the public, to underline the fact that, just like in real life, one bad mistake can lead you to a dire end, with no second chances. Try not to Try here: http://reday.me/ru